Nigerite Limited, Nigeria’s foremost
building company has launched a new Corporate Social Responsibility to deliver
brand new, high quality roofing products to selected homes across South West of
Nigeria at no cost to the homes owners.
Initial beneficiaries of the
initiative had their old rusty and leaky roofs changed and replaced with
Nigerite’s Solo Xtra; a newly launched roofing product which comes with all the
great features of fibre cement product, with added aesthetics which is derived
from its variety of colours and pattern. The product also breathes new life
into old dingy buildings.
Nigerite Solo Xtra roofing product
is a very affordable colored and patterned sheet that meets the building taste
of Nigerians in all social classes. It was recently launched into the market to
offer Nigerite’s customers more choices from the array of products on the
company’s portfolio.
Speaking about the initiative,
Marketing Communications Manager of Nigerite, Mr. Victor Jolaoso noted that in
giving back to the community of its operations, the company decided to identify
some buildings all around South West and North Central Nigeria which have old,
rusty and dilapidated roof coverings.
“These home owners were approached
and their roofs were changed to the Nigerite Solo Xtra free of charge in order
for them to enjoy firsthand the satisfaction that comes with the Nigerite
roofing product”, Jolaoso said.
The initiative, which is part of
Nigerite’s corporate social responsibility plan, was received with joy and
gratitude by beneficiaries at Ikorodu and Ilaro, two ancient towns in Lagos and
Ogun State. The Nigerite CSR train is expected to visit several other locations
like Ijebu Ode, Ibadan, Ilorin, Ado Ekiti, Osogbo and Akure where many more of
old, rusty way to Nigerite Solo Xtra.
The company has said that the aim of
the campaign is to have the initiative enjoyed across all the sales regions
where Nigerite operates and give sense of partnership to the people in all the
communities. It is also aimed at boosting the awareness of the Nigerite Solo
Xtra product.
The campaign has recorded some
success as it has created awareness for the Nigerite Solo Xtra brand.
The roof has also served as a
reference point for carpenters when describing the product to their clients,
the company said.
“We have in the last 56 years met
the needs of Nigerian home owners with our innovative and quality products and
we shall continue to do that even more so that we intend to become a complete
building solutions company,” Mr. Franks Le Bris, Managing Director of the
company said.
http://www.housingnews.org.ng/category/blog/
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